Three keywords defined this year’s in-cosmetics Korea 2026:
Lightweight. Safety. Sensory Experience.
Throughout the three-day exhibition, Aegis engaged in in-depth discussions with brand owners, formulators, and industry partners from Korea and around the world. Compared with previous years, when conversations centered on achieving higher SPF or broader UV protection, a different question has now taken center stage:
What kind of sunscreen products do consumers truly want today?
The answer is becoming increasingly clear:
Sunscreen is no longer just about protecting the skin from UV radiation. Consumers now expect it to seamlessly fit into their daily skincare and makeup routines—with a lightweight feel, a natural finish, easy layering, and formulations that balance safety with an elevated user experience.
This further reinforces our belief that the future of sunscreen innovation lies not only in improving protection performance, but also in enhancing the everyday experience of using sunscreen.
Starting with Market Needs
Developing Sunscreen Formulations That Better Meet Consumer Expectations
Driven by continuous insights into the Korean market and evolving consumer preferences, Aegis showcased a range of sunscreen formulations designed for different application scenarios, providing brands with new inspiration for product development.
Featured Sunscreen Formulations
High MW Sunscreen
Powered by high molecular weight UV filters, this formulation delivers effective UV protection while minimizing skin penetration, offering a gentler and more reassuring sunscreen experience.
EWG Green Sunscreen
Formulated with carefully selected EWG Green ingredients, this series aligns with the growing clean beauty movement and achieves a better balance between safety, formulation approach, and consumer expectations.
Tone-up Sunscreen
Combining UV protection with complexion-enhancing benefits, this formulation naturally brightens the skin while creating a lightweight, radiant finish, making sunscreen and base makeup effortless in one step.
Sunscreen Foundation
Integrating foundation with sun protection, this formulation provides daily UV defense while delivering a smooth, natural-looking makeup finish.
Clear Sunscreen Stick
Invisible on the skin with no white cast, this sunscreen stick enables convenient reapplication and is ideal for commuting, sports, and outdoor activities.
These formulations demonstrate Aegis’s comprehensive strengths across UV filters, SPF boosters, antioxidants, and ingredient portfolio, while reflecting our commitment to helping brands create complete sunscreen solutions that combine effective protection, pleasant sensory performance, and innovative consumer experiences.
Exploring the Future of Sunscreen
During the exhibition, Aegis also presented the technical seminar, UV FILTER: Mechanism, History and Evolution of Sunscreens.
From the mechanisms of UV filters and the evolution of sunscreen products to future technological trends, the session explored the driving forces behind sunscreen innovation and how changing consumer needs continue to shape product development.
Key products included: AEGIVITA® M, AEGIVITA® MD, AEGIVITA® MDG, AEGIVITA® S, AEGIVITA® A-Plus, AEGIVITA® T-150, AEGIVITA® DTS, AEGIVITA® PS-15, AEGIVITA® HEB, AEGIVITA® BHB, and AEGIVITA® UV-TL, providing brands with broader formulation ideas and technical support for developing the next generation of sunscreen products.
Every Conversation Marks a New Beginning
For Aegis, the true value of an exhibition extends far beyond the booth, product samples, or displays. It lies in every meaningful conversation about consumer needs, formulation innovation, and the future of the industry.
We sincerely thank every customer, partner, and industry professional who visited our booth. Every exchange of ideas inspires us to keep innovating and strengthens our commitment to developing truly outstanding sunscreen solutions.
Looking ahead, Aegis will continue to be guided by evolving consumer needs and market trends, exploring sunscreen solutions that are more effective, more comfortable, and more innovative, while creating new possibilities together with partners around the world.
